When the term “weblog” was coined more than a decade ago, no one could have probably thought it’s going to be such a big hit in the years to come. Nevertheless, it did, and now, it has become one of the major sources of income on the Internet and one of the top online activities for many people—regardless of age.

I, for one, have been very addicted in blog writing and have experimented on different blogging platforms to see which one would work well for me. Essentially, in over three years of blogging I have not only found out some of the most user-friendly interface, but also learned so many things about blog writing that can either make or break a blog’s success potential. And now I am sharing those valuable tips I learned along the way about blog writing:

1. Use Interesting Post Titles. Many people would say “the shorter the title the better.” I couldn’t agree more, but apart from that I’d have to add, a short and interesting title makes a lot of difference. Include relevant keywords in your posts’ titles because these keywords will greatly reflect what your posts are about. A misleading title is a surefire way to shoo visitors away even before they reach the second paragraph of your post.

2. Keep Your Paragraphs Short. I learned this the hard way and didn’t realize early on that while people like to read stuff online, they don’t have all the time to finish a 1000-word article when there are plenty of other interesting things to go over with. People favor posts where they can get the information they are looking for faster without having to go through five paragraphs with ten sentences each. So stay away from bulky paragraphs and keep your blog writing concise and easy to remember.

3. Use The Right Amount Of Keywords. A keyword-rich content increases your chances of getting a good page rank in search engines. The better your page rank, the more people can come across your blog. And the more traffic your blog gets the better chances it can bring you money—that is if you ever think of monetizing your blog. A healthy keyword density is between 2-5 percent, which means if you have a 400-word post with 2% keyword density, your selected keyword should appear 8 times within the post.

4. Use Images, Descriptions, and Links. Blog writing is not all about text. Images and links magnify the essence of your content, so do descriptions on your images. So use only those that are relevant to your blog contents.

5. Re-read, Edit, Publish. Blog writing is making your content accessible to your niche audience. But before you do just that, proofread and edit your post for any erroneous spelling, grammar, and punctuations. When you’re ready and streamlined the content, hit publish.

Blog writing is an exciting activity online, but be responsible for what you post. Always remember who you are writing for and avoid using as much jargons so that people will easily digest what you are relaying to them.